The founder and creative director of Filved, Sami Laitinen has a passion towards rock climbing. Through that passion Filved created a short documentary about a finnish professional rock climber Anna Laitinen. The documentary was shot in span of two years in Finland, Sweden and Spain. Filved was producing, concepting, creating cinematography and editing the project. The documentary was presented in a full scale at Mountain Hardwear website and social media channels. To support the documentary, Filved created images and social media videos for Mountain Hardwear for varying marketing channels.