When looking for an innovative and sustainable outdoor clothing brand, the eyes will focus to Houdini Sportswear. Filved had the priviledge to assemble a team of creators and travel to the Northern Sweden and Northern Norway and showcase how Houdini Sportswear garments tackle the constantly changing fall weather of the North. Filved produced the campaign, created still images and coordinated social media campaign for Houdini Sportswear. In addition to digital images, Filved used also film images to convey the authentic feeling.